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MobileSep 09, 2014 9:32 PM By Tim Parry
The mobile wallet has been around for the greater part of the 21st century. But Apple’s announcement of Apple Pay for iOS 8 devices has industry experts suddenly abuzz about mobile wallet adoption.
MobileSep 09, 2014 10:37 AM By Daniela Forte
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
MobileAug 18, 2014 1:20 PM By Daniela Forte
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
MobileAug 16, 2014 7:55 AM By Tim Parry
But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.
MobileAug 13, 2014 3:20 PM By Daniela Forte
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
MobileAug 06, 2014 6:59 AM By Satya Ganni
While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.
MobileAug 03, 2014 3:49 PM By Tim Parry
Could Amazon’s Firefly be an experiment? In other words, is Amazon using the Fire Phone to learn more about how to turn the entire world into an Amazon store? UserTesting set out to answer that question. Here’s what they discovered, and what it means for merchants.
MobileJul 27, 2014 2:43 PM By Ari Weil
What do Gymboree, PetSmart and Spanx.com all have in common? They are three of only a handful of top e-retailers fully optimized to display mobile sites on the new Amazon Fire phone. Here’s what you need to do to conform with Amazon’s new phone.
MobileJul 22, 2014 4:21 PM By Tim Parry
Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?
MobileJul 20, 2014 1:25 PM By Bob Moul
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?