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Mobile ARCHIVE

Forrester Study Shows B2B Ecommerce and Mobile a Must  Oct 31, 2013 10:41 AM By Tim Parry

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]

Ecommerce and Mobile Offer Big Opportunities for B2B  Oct 30, 2013 3:31 PM By MCM Staff

B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.

Saks Fifth Avenue Added to Stylewhile’s Virtual Fitting Room App  Oct 22, 2013 8:57 AM By MCM Staff

Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

My Teleflora Experience  Oct 02, 2013 11:21 AM By Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

How to Combat the Threat of Showrooming  Sep 03, 2013 3:17 PM By Daniela Forte

Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.

5 Ways to Attract the Mobile Shopper  Aug 29, 2013 5:27 PM By Daniela Forte

There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.

Why Bare Necessities Breaks Down Shoppers by Device  Aug 29, 2013 5:05 PM By Daniela Forte

When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.

IBM Says Mobile Sparks Back-to-School Sales  Aug 22, 2013 3:34 PM By Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.






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