Mobile ARCHIVE

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

My Teleflora Experience  Oct 02, 2013 11:21 AM By Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

How to Combat the Threat of Showrooming  Sep 03, 2013 3:17 PM By Daniela Forte

Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.

5 Ways to Attract the Mobile Shopper  Aug 29, 2013 5:27 PM By Daniela Forte

There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.

Why Bare Necessities Breaks Down Shoppers by Device  Aug 29, 2013 5:05 PM By Daniela Forte

When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.

IBM Says Mobile Sparks Back-to-School Sales  Aug 22, 2013 3:34 PM By Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Optimizing Mobile Apps for Retail Purchases  Aug 11, 2013 9:22 PM By Ezra Siegel

Making your ecommerce site mobile accessible is a straightforward task, but actually getting customers to use your mobile app or site can be extremely difficult. In order to help, there are five key strategies that can be used to drive more purchases through mobile devices.

Mastering Mobile Email: Template and Design  Aug 09, 2013 10:43 AM By Erin Lynch

When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.

Merchants Get Creative for Back-to-School  Aug 08, 2013 4:45 PM By Daniela Forte

Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.






© 2014, Access Intelligence, LLC. All rights reserved.