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The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.
What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.
This holiday season, businesses must focus extensively on application performance and usability, in order to get users to increase transactions. Compuware has compiled the following five suggestions for improving performance and boosting sales.
[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (via PR Newswire) PITTSBURGH, Nov. 30, 2013 /PRNewswire/ — Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Thanksgiving Day, which […]
While many merchants optimized their ecommerce sites for growing Cyber Weekend demand, Compuware APM questions whether they have been prepared for the mobile commerce onslaught.
To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?