Mobile ARCHIVE

3 Reasons Online Customers Never Return  Jan 02, 2013 9:36 PM By Mark Simpson

It doesn

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

Mobile Shopping at EMS a Breeze  Nov 27, 2012 3:24 AM By Erin Lynch

EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.






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