Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.
As retailers increasingly look to mobile as a way to generate revenue, fraud threats are impacting merchants to the tune of $283 for every $100 of actual fraud losses through mobile devices.
What can businesses and retailers learn from Target security breach? Here are some of key takeaway tips from WatchGuard Technologies’ Director of Security Strategy and Research Corey Nachreiner.
The National Retail Federation has urged Congress to take a comprehensive approach as it contemplates a national response to criminal cyberattacks in which millions of consumers’ credit and debit card numbers were stolen.
TigerDirect says its the largest retailer to accept Bitcoin, a new form of digital currency, as payment.
In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.
Adyen sees total mobile growth of 55% year-over-year. Tablets are the preferred device for high value payments. Retail sector sees 36% growth in transaction volume.
New collaborative initiative builds upon retailers’ existing efforts and reflects deep commitment to protecting consumer data.
SecureState, a management consulting firm specializing in information security, has developed a custom scanning tool that retailers can use to detect Black POS malware, and other similar strains. Black POS is the reported culprit behind recent retail data breaches, and is also known as KAPTOXA, a more advanced version of the original malware.
Former Chairman of the House Intelligence Committee, Rep. Pete Hoekstra, believes that CertainStore can prevent devastating mass data breaches and loss of sensitive customer data.