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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologySep 18, 2013 10:31 AM By Erin Lynch
For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.
TechnologySep 10, 2013 11:50 AM By Ralph Crabtree
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?
TechnologySep 10, 2013 10:41 AM By Steve Wellen
Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.
TechnologySep 06, 2013 12:22 PM By Erin Lynch
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
TechnologyAug 27, 2013 11:07 AM By Erin Lynch
When Classic Alaska Trading Company decided to revamp and upgrade its online and shipping operations the challenge seemed almost as daunting as climbing to the top of the highest peak in Mount McKinley. But after a seamless integration of a new logistics management solution, it found that it was saving money, time, and driving online sales.
TechnologyAug 27, 2013 7:11 AM By Gina LeMay
There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.
TechnologyAug 20, 2013 11:18 AM By Erin Lynch
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
TechnologyAug 19, 2013 11:31 AM By Erin Lynch
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
TechnologyAug 14, 2013 3:08 PM By Daniela Forte
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
TechnologyAug 12, 2013 3:14 PM By Daniela Forte
Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.