MULTICHANNEL MERCHANT » TECHNOLOGY
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
Alexa.com recently tested the load times of the top 2,000 trafficked ecommerce sites comparing year-over-year data on website performance.
Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]