MULTICHANNEL MERCHANT » TECHNOLOGY
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.
A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.
When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
A recent “Global Online Payment Methods 2013 – First Half 2013″ report by yStats.com has found that making online payments and transactions is increasing on a worldwide level.