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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologyJun 05, 2013 9:49 AM By Erin Lynch
A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.
TechnologyJun 04, 2013 12:22 PM By Erin Lynch
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
TechnologyJun 04, 2013 11:16 AM By Erin Lynch
Going green is a major focus for many consumers and more and more are responding favorably to brands who are conscious about their carbon footprint. But going green isn’t just about selling eco-friendly products, according to this infographic from Storage Solutions, retailers can also look into running energy efficient warehouses which can reduce operational costs and increase customer engagement.
TechnologyJun 04, 2013 10:54 AM By Erin Lynch
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
TechnologyJun 03, 2013 3:27 PM By Erin Lynch
When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.
TechnologyJun 03, 2013 2:46 PM By Erin Lynch
A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.
TechnologyJun 02, 2013 8:43 PM By Todd Parsons
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
TechnologyJun 02, 2013 2:40 PM By Tim Parry
Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.
TechnologyJun 01, 2013 4:24 PM By Ken Burke
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
TechnologyMay 31, 2013 2:57 PM By Daniela Forte
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.