Technology ARCHIVE

Is Big Data Big Hype or the Next Big Thing?  Apr 04, 2013 9:48 PM By Tim Parry

Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]

Showrooming Most Popular Smartphone Use  Apr 03, 2013 8:28 PM By Erin Lynch

The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.

Why Websites Are Getting Slower  Apr 03, 2013 6:59 PM By Daniela Forte

Alexa.com recently tested the load times of the top 2,000 trafficked ecommerce sites comparing year-over-year data on website performance.

Traditional Payment Options Will be Disrupted in 2013  Apr 03, 2013 4:07 PM By Erin Lynch

Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.

Sears Canada Dishes on Successful Shopping Experience  Apr 02, 2013 8:19 PM By Erin Lynch

Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.

SLI Systems Helps Cache.com Create Increased Conversions  Mar 27, 2013 11:24 PM By Tim Parry

Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

Study Finds 40% of Retailers Do Not Have Online Fraud Prevention in Place  Mar 27, 2013 3:46 PM By Erin Lynch

Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.

Tell-tale Signs You Need to Rethink Your Fulfillment Center  Mar 27, 2013 11:09 AM By Bill Leber

With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.

SMS Still Rules Retail’s Reach  Mar 26, 2013 7:47 PM By Brendan O'Kane

Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]






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