MULTICHANNEL MERCHANT » TECHNOLOGY
Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.
The recent Target data breach, together with a series of other events in recent years, have moved Europay, MasterCard, Visa (EMV) adoption in the U.S. from a possibility to a near reality.
Fresh Pair is in the process of replacing its static, one-size-fits-all navigation with an adaptive navigation solution by Compare Metrics.
Target, Neiman Marcus and Michaels are not the first merchants to have customer data compromised by a cyber-attack, nor will they be the last.
An independent study of 1k consumers found that 17 percent of consumers report having had their credit cards declined during card not present (CNP) transactions and as many as one-third of these declines were unnecessary. The result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers. 41st Parameter, a part of Experian, released the data from its TrustInsight division.
In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.
Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, there was talk about how retailers are personalizing the ecommerce experience for their customers. Here are three examples that stood out.
Overstock.com announced that it has sold over $1 million in product to Bitcoin users since the online shopping site started accepting the cryptocurrency on Jan 9. According to Overstock.com, of the over 4,300 Bitcoin customers that made purchases with the site since January, almost 60% are new customers.
Target has announced that Beth Jacob, chief information officer, is resigning from her position as part of an “overhaul” of the retailer’s information security and compliance structure. Jacob’s resignation is effective March 5.
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.