Performance Mgmt ARCHIVE

The Changing Role of Website Testing  Jun 02, 2013 2:40 PM By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience  May 01, 2013 3:54 PM By Daniela Forte

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

4 Tips For Launching a New Website  May 01, 2013 3:50 PM By Daniela Forte

Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.

Don’t Overlook Bing for Videos  Feb 20, 2013 12:28 PM By Dr. Melody King

The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.

Zappos Sees 85,000 Site Visits After Facebook Activity  Feb 06, 2013 2:47 PM By Erin Lynch

After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.

Saks, Zappos, Office Depot Make List of “Top Performing” Retailers  Jan 25, 2013 1:58 PM By Erin Lynch

Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.

How to Excel in the Holiday Season Ecommerce Frenzy  Nov 16, 2012 9:32 PM By Scott LiPera

The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).






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