eCommerceJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
eCommerceJun 05, 2013 2:55 PM By Jonathan Levitt
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
eCommerceJun 05, 2013 2:12 PM By Erin Lynch
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.
eCommerceJun 05, 2013 10:55 AM By Erin Lynch
Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.
eCommerceJun 05, 2013 9:57 AM By Erin Lynch
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
eCommerceJun 04, 2013 10:54 AM By Erin Lynch
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
eCommerceJun 03, 2013 2:46 PM By Erin Lynch
A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.
eCommerceJun 02, 2013 8:43 PM By Todd Parsons
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
eCommerceJun 02, 2013 2:40 PM By Tim Parry
Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.
eCommerceJun 01, 2013 4:24 PM By Ken Burke
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.