eCommerce ARCHIVE

Nearly 80% of Consumers Will Abandon Slow Mobile Sites  Jul 01, 2013 10:47 AM By Erin Lynch

What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.

Social Media Contributes to Steady Ecommerce Growth  Jun 28, 2013 2:13 PM By Daniela Forte

U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.

Why De-averaging Helps Assure Best Recommendations  Jun 27, 2013 2:38 PM By Richard Harris

De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Email is Preferred Way to Reach Shopping Cart Abandoners  Jun 25, 2013 12:30 PM By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

HoneyBaked Ham Company to Launch in Japan  Jun 25, 2013 10:10 AM By Multichannel Merchant Staff

The HoneyBaked Ham Company announced that after it’s 55-year history selling in the United States it will now expand to Japan with a storefront, an ecommerce site, sampling and a full marketing campaign specific to the region.

Is Free Shipping Now Essential for Retailers?  Jun 24, 2013 11:17 AM By Erin Lynch

Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.






© 2014, Access Intelligence, LLC. All rights reserved.