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Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.
With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
Analytics are rapidly transforming and Vinod Kumar, eCommerce strategist for Demandware shared some of the highlights from a particular session he attended during the Demandware XChange Conference that covered the evolving usage of analytics within a retail organization, in a blog post. Speakers for the session included Greg Girard of IDC Retail Insights, John Esquire of eCommera, and Cortney Easterwood of Demandware.