For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
Predictions for the uptake of mobile payments by American consumers have been falling like the stock market in 2008, while global payments are zooming upward.
It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?
RetailMeNot announced Monday that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Series 1 common stock.