When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.