Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Here are five ways AI creates a personalized digital experience for customers.
As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season.
Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.
Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.
A recent report by Kenshoo provides insights by advertisers and documents the growing role of mobile search. The report found there was a 19% year-over-year increase in global sales revenue and 31% in the U.S. driven by search advertising.