How to Add AI into the B2B Ecommerce Mix

| Chad Caswell

In April of 2017 Forrester released a report predicting a 300% growth in investments this year for artificial intelligence (AI) compared to 2016. Here are several key ways AI will drive significant value in the near future for B2B commerce.

How eBay Offers a Personalized Mobile Experience with AI

| Daniela Forte

eBay has launched Image Search and Find It On eBay, using machine learning and artificial intelligence to let shoppers search for products using imagery on their mobile devices. See how this will shift the way customers search for items on the marketplace.

West Elm Launches Pinterest Style Finder

| MCM Staff

West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.

Lessons Retail Marketers Can Learn from HBO’s “Westworld”

| Kerry Liu

Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.