With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.
Alibaba is changing up its fast-growing AliExpress marketplace to attract merchant sellers from nations besides China, a direct challenge to Amazon’s international marketplace, according to the Financial Times. The “local to global” program will initially admit sellers from Russia, Turkey, Italy and Spain, expanding as it goes.
Newgistics, a provider of end-to-end commerce solutions for top retailers and brands, announced that it will provide delivery services in the U.S. for products purchased through AliExpress.
Brazil represents a complex but lucrative market for cross-border ecommerce, one that Alibaba’s AliExpress discount marketplace has learned to crack.
Alibaba says it is doing all it can to keep on top of security issues that affect its ecommerce merchants, after a published report noted that an Israeli firm in late October found a security flaw in AliExpress, the company’s English language ecommerce site.
Purchases made via Alipay on 11.11 topped $9.3 billion, a 60% jump thanks to Alibaba’s efforts to globalize Singles Day. In this video, Scot Wingo, the founder and CEO of ChannelAdvisor, shares his views on Alibaba’s efforts, and what lessons U.S.-based merchants can carry over into the holiday season.