Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.

Amazon Makes Formal Bid for Flipkart

| Daniela Forte

The bidding war for Indian ecommerce marketplace Flipkart continues to heat up, with Amazon making a formal bid for a 60% stake in the firm. See what this could mean for India’s ecommerce industry should this deal go forward.

Amazon Adds International Shopping Feature on Mobile App

| Daniela Forte

Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.

Boxed Takes on Amazon with New Paid Membership Service

| Daniela Forte

Boxed launched “Boxed Up,” a new paid membership service. For $49 a year, members of the program will receive free rush shipping on orders over $20, improved customer service, price matching and cash back on purchases. Here are some of the other perks this new paid membership promises to customers.

How to Win as a Seller on the Amazon Marketplace

| Daniela Forte

Amazon is far and away the number-one ecommerce seller in America, representing an estimated 45% of overall online sales. This webinar by ChannelAdvisor and Multichannel Merchant will highlight how to win the Amazon buy box.

Pure-Play vs. Omnichannel: Which do Consumers Prefer?

| Jonathan Levitt

Who will win the battle for consumers’ hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?

How Brands Can Succeed At Cross-Border In the Age of Amazon

| Ahmed Naiem

Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.