Ecommerce sales continue to grow, generating over $300 billion in the U.S. alone this year. Yet ecommerce still remains a small percent of overall retail sales at approx. 10%. So what can multichannel and ecommerce retailers do to increase their online sales?
Without a doubt, the holidays can – and will – provide a critical stress test and opportunity for today’s leading retailers and suppliers to capture the hearts and wallets of consumers.
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.
IBM has announced the results of a new study entitled which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, however, only 53% are pushing forward with adoption.
Retail supply chains are longer and more tangled than ever – the complexity of the data coupled with high customer expectations around service and reliability are taxing traditional approaches to supply chain management to their limits. In this article you will learn how to pinpoint problems faster, make adjustments quickly, prevent missed deliveries, and catch those out-of-stock situations before they can impact the customer.
With the rise of big data and social analytics this holiday season, it won’t be too difficult for Santa to figure out what his consumers want for the holidays, according to this infographic by McCann Truth Centra
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?