Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.
Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.
As shoppers are back in stores, retailers now need to determine which COVID innovations they will keep and how those measures will mature over the long term. This will help maximize the value of COVID innovations, bringing the benefits of digital to brick-and-mortar and scaling capabilities to accommodate long-term needs.
Boxed, a seller of subscription bulk CPG items through its automated facilities that competes with Costco, BJ’s Wholesale and Sam’s Club, is expanding into fresh, on-demand grocery delivery with the acquisition of New York-based MaxDelivery. The company plans to leverage MaxDelivery’s high AOV model into other markets in 2022.
Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard tool in retailers’ customer experience kits.
Absolute productivity has declined in many ecommerce fulfillment centers because productivity has not kept up with the rate of increased costs. Some larger companies are paying $18 to $20 per hour in some markets. With this in mind, here are 6 ways to become more efficient and reduce costs in your ecommerce fulfillment operations.
As consumers of all ages becomes more comfortable with ecommerce, savvy merchants need to develop strategies that capitalize on its unique advantages. Understanding the nuances of various web-based payment solutions will translate into increased sales, reduced cart abandonment and a boost in customer loyalty.
While total e-grocery sales in the U.S. declined 20% in August vs. June to $5.2 billion, other factors indicate strength in the sector, such as growth in average order value and repeat usage intent, according to a survey by Mercatus and Brick Meets Click. AOV reached a high of $95, the survey found, 32% higher than a year ago.
Subscription boxes have grown in popularity, largely by offering a curated collection of items designed to delight recipients. With multiple components, however, order fulfillment can often be a complex, labor-intensive process. To ensure optimal efficiency and control costs, it is important to approach the kitting process strategically.
When DTC brands are able to understand and implement last mile technology providing greater visibility and transparency, they put themselves in a position where they can control the customers’ experience from start to finish, ultimately enhancing it in every way possible. Here are three ways to boost the last-mile experience.