Augmenting In-store with Online Competitive Intelligence

| Jenn Markey

It’s an understatement that retailers are under pressure. Budgets are tight and missteps are costly, as witnessed by the slew of traditional retailers shuttering their doors. Here is how to connect augmented intelligence with online competitive intelligence.

How to Engage the Millennial Shopper

| Dennis Williams

How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.

The Future of Augmented Reality and Online Shopping

| Dennis Williams

The rapid evolution of ecommerce has allowed retailers to think outside the box when it comes to providing customers a memorable shopping experience. One such way is through augmented reality, which is changing the way shoppers are shopping online. Here is what you need to know about augmented reality and what it could mean for your business.

The 3 Rules of Augmented Reality

| Paul Mandeville

One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores. When Pokemon Go augmented reality app came out in July, it brought them in droves. For retailers to understand this phenomenon and the technology, they must first grasp what augmented reality is all about.

Is Virtual Reality the Next Ecommerce Frontier?

| Daniela Forte

Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.