While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.
Widespread implementation of Industry 4.0 might be down the road, but the elements that underpin the concept are slowly being introduced to logistics and warehouse operations worldwide. The question is: What does this concept mean for me, and how can I prepare for this new industrial revolution? Here’s what you need to know.
With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.
By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.
Today’s shoppers increasingly are digital natives, which means they prefer technology-based solutions and hold high expectations when it comes to the end-user experience. In fact, recent market research found that 86% of shoppers are willing to pay more for a better customer experience.
Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. Here is how the app is changing the way shoppers get the most of the great outdoors.
Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.
Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.
eBay is leveraging augmented reality (AR) technology that lets small shippers determine the most economical flat-rate box from the U.S. Postal Service. The new Android feature uses motion tracking and environmental understanding to let shippers place an item inside different sized virtual boxes.