The rapid evolution of ecommerce has allowed retailers to think outside the box when it comes to providing customers a memorable shopping experience. One such way is through augmented reality, which is changing the way shoppers are shopping online. Here is what you need to know about augmented reality and what it could mean for your business.
One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores. When Pokemon Go augmented reality app came out in July, it brought them in droves. For retailers to understand this phenomenon and the technology, they must first grasp what augmented reality is all about.