eBay Leverages AR to Help Ecommerce Shippers Select Boxes

| Mike O'Brien

eBay is leveraging augmented reality (AR) technology that lets small shippers determine the most economical flat-rate box from the U.S. Postal Service. The new Android feature uses motion tracking and environmental understanding to let shippers place an item inside different sized virtual boxes.

The Future of Augmented Reality and Online Shopping

| Dennis Williams

The rapid evolution of ecommerce has allowed retailers to think outside the box when it comes to providing customers a memorable shopping experience. One such way is through augmented reality, which is changing the way shoppers are shopping online. Here is what you need to know about augmented reality and what it could mean for your business.

Build.com Launches a New Augmented Reality Experience

| MCM staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Target Launches New AR Feature on Mobile

| Daniela Forte

Target is throwing its hat into the augmented reality ring with its launch of a “See It in Your Space” feature on its mobile website. Find out how the company is changing the way people shop for furniture.

Augmenting In-store with Online Competitive Intelligence

| Jenn Markey

It’s an understatement that retailers are under pressure. Budgets are tight and missteps are costly, as witnessed by the slew of traditional retailers shuttering their doors. Here is how to connect augmented intelligence with online competitive intelligence.

How to Engage the Millennial Shopper

| Dennis Williams

How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.

The 3 Rules of Augmented Reality

| Paul Mandeville

One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores. When Pokemon Go augmented reality app came out in July, it brought them in droves. For retailers to understand this phenomenon and the technology, they must first grasp what augmented reality is all about.