Ensuring your global fulfillment operation remains up to date and is utilizing the best and most automated systems available should be a priority for all businesses. Here’s how successful ecommerce businesses of the future are looking towards or already achieving personalized customer experiences, multichannel fulfillment and real time visibility of all physical operations.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.