Back-to-School Ecommerce Sales Saw a 3% Increase

| Daniela Forte

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.

Parents Lagging with Back-to-School Shopping

| MCM Staff

The National Retail Federation reported that only 13 of parents have completed all their shopping while 23% had not started at all. See what other trends are expected this back-to-school season.

Millennials Prefer to Shop Online For Back-to-School

| Daniela Forte

Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.

How Consumers are Shopping for Back-to-School

| Daniela Forte

Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.

IBM Says Mobile Sparks Back-to-School Sales

| Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.