Big news out of the Shop.org Digital Summit Sept. 27 from two companies recently named to Multichannel Merchant’s Top Commerce Platform Providers listing. Kibo has acquired personalization platform Baynote and Demandware has been rebranded as Salesforce Commerce Cloud.
Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.
Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.
Shopping online is more popular than ever with consumers. Unfortunately, based on a 2012 LexisNexis “The True Cost of Fraud Study,”