Can Beaconing Make Shopping In Physical Stores Cool Again?

| Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.

What Does the Apple Watch Mean for Retail Marketers?

| Mollie Spilman

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

How to Transform Omnichannel Retail from Myth to Reality

| Oren Levy

Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.

What Data Can a Beacon Actually Collect?

| H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.