Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.