consumer behavior feature

Consumer Behavior: The Not-So-Secrets

| Hunter Thurman

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is relatively well understood in academic circles, it becomes murkier in the context of marketing science. Here’s how to understand it better.

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How to Protect Digital Identities by Reducing Botnet Attacks

| Alisdair Faulkner

As data breaches become more sophisticated, cybercriminals are finding new ways to increase the efficiency of attacks aimed at gaining confidential information such as login and payment data. One way they are doing so is by using Bots, a software application that runs automated tasks. There are several ways you can reduce Botnet attacks while maintaining a balance between security and convenience.