Direct-to-customer (DTC) brands continued their ascension in 2019 with more than 40% of American consumers making DTC purchases, according to a new report from Diffusion PR. Legacy brands have caught the wave by either acquiring their own DTC brands or investing in their own capabilities.
Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.
Walmart reported dips in Q1 sales and earnings, due to a strong dollar, technology and ecommerce investments and bad weather; ecommerce growth was slower.
Amazon may buy Radio Shack and has opened up a store at Purdue University, but don’t count out major omnichannel retailers like Macy’s, Kohl’s and Walmart.