Why More Data is Creating Problems for Marketers

| Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.

How TechStyle Leverages Data Across Brands

| Daniela Forte

Data isn’t something TechStyle, the parent company of JustFab, ShoeDazzle, FabKids and Fabletics takes lightly. In fact, it’s a way of life across all of its brands. Here is how TechStyle leveraged the data across its brands.

8 Steps to Successful Analytics for Retail Marketers

| Jeff Hassemer

In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.

Redefining Mobile Engagement in 3 Steps

| Carla Fitzgerald

With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.

How to Get Started with Big Data and the Cloud

| Prat Moghe

There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. See what the challenges are for many retailers and what is holding them back.

How Under Armour Used Digital Experiences to Shift Business Models

| Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.