Lessons Retail Marketers Can Learn from HBO’s “Westworld”

| Kerry Liu

Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.

Search Data Reveals What Millennial Moms Want For Mother’s Day

| MCM Staff

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Taking a Closer Look at Your Data

| Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

4 Key Pains for Poor Product Data

| Daniela Forte

Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue

4 Ways Data-Driven Personalization Will Improve Your Business

| Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

UPS, FedEx, peak holiday season 2015, ecommerce fulfillment, Holiday 2015

4 Tips for Growing Your Retail Gifting Strategy

| Roy Erez

A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.