Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.
With the booming popularity of IoT devices, marketers might feel overwhelmed when it comes to tapping into the potential of all that customer data. Here is how retailers can make better use of the wealth of data to enhance the customer journey.
Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.
Data isn’t something TechStyle, the parent company of JustFab, ShoeDazzle, FabKids and Fabletics takes lightly. In fact, it’s a way of life across all of its brands. Here is how TechStyle leveraged the data across its brands.
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.
With Valentine’s Day just around the corner, retailers are looking to their data to ensure its success. Here is how retailers are using the data they’re collecting and why it’s important for this love-filled holiday.
With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.
There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. See what the challenges are for many retailers and what is holding them back.