Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital, social, television and event marketing. Here is how the subscription company is aiming to stand out in the beauty industry.
Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties. Here is how this move could be a game-changer for both companies.
Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.
Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.
Angie Stocklin has a BS, Psychology and an Ed.S, School Psychology. Pooja Agarwal has a BA in Economics and Anthropology from the University of Michigan. So what led them into the male-dominated field of direct-to-customer operations? In Multichannel Merchant’s September 2016 issue, we look at the success stories and accomplishments of Stocklin, Agarwal, and eight other female D-to-C operations executives.
Women are making big strides in direct-to-customer operations, which is traditionally a male-dominated field. In its September 2016 issue, Multichannel Merchant profiled 10 women who have risen to great heights in direct-to-customer operations. These are their stories.
At Birchbox, Pooja Agarwal manages the warehouse, transportation, procurement, supply chain, subscription operation and web production functions. She also work cross-functionally with other internal teams to support all new initiatives and ensure the company can scale in the future. Read more about her role at Birchbox and why she is on the list for Women in Operations.
What are the main decision criteria when acquiring a warehouse technology system? Whether you have an existing system or are adding one for the first time, there are a whole host of factors that have to be taken into consideration. This special report from Multichannel Merchant will help guide your through the process.
With over 2,000 subscription box services in operations this year, the number continues to grow. See what are the most popular ones are and how they are fueling ecommerce today.
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.