Gap Birchbox

Birchbox Talks Excellence in Product Packaging

| Mike O'Brien

Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.

Gap Teams Up with Birchbox

| Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

Why Customers Still Shop Offline

| Daniela Forte

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.