How to Win the Valentine’s Day Shopper
Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.
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Retailers Get a Jump Start on the Holiday Season
Last weekend as I was shopping at HomeGoods, I came across a few people at the checkout who were all saying the same thing: It seems like the holiday shopping season is starting earlier and earlier each year.
What You Missed at eTail West 2014
If the unusually cold tempuratures wasn’t the topic of conversation at eTail West in San Antonio last week, mobile was. It was the talk among several sessions throughout the conference in some capacity or another. Utilizing mobile and offering a personalized experience across channels for customers was a priority among many.
How to Improve Social Marketing Automation
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.