If the unusually cold tempuratures wasn’t the topic of conversation at eTail West in San Antonio last week, mobile was. It was the talk among several sessions throughout the conference in some capacity or another. Utilizing mobile and offering a personalized experience across channels for customers was a priority among many.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.