Why Subscriptions are the Future of B2B

| Bob Moore

The subscription economy has taken commerce by storm. From music and television to beauty and groceries, consumers have grown comfortable with storing their credit cards on file to receive products and services from brands they love on a recurring basis. Here is how B2B brands can secure customer loyalty for the long-term.

8 Reasons to Keep Your Customers Loyal

| Rama Ramaswami

With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.

3 Ways Online Retailers Can Take Smart Risks

| Brigitte Donner

Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.

Why Ecommerce is Both a Burden and a Boon for Retailers

| Smadar Landau

Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.

Ulta Beauty Launches Referral Program

| Daniela Forte

In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.

What Shoppers Want With Good Customer Delivery

| Daniela Forte

Are you meeting the customer demands when it comes to delivery? Shoppers today want more than ever before and many retailers may be missing the mark in providing great service. Shoppers want to be rewarded for brand loyalty, they want a personalized experience, and easier experience and more. Here are some statistics that are guaranteed to help retailers create a better shopping experience for their customers.