How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.

Merchandising in Multiple Sales Channels

| Steve Weber

In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.

4 Tips for Delivering a Richer Customer Experience

| Tara Sporrer

For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. Here are four tips to beat those late summer time blues for your business.

Macy's, Bloomingdale's, Deliv, same-day delivery, Amazon, ecommerce

Macy’s Dumps Trump

| Daniela Forte

Macy’s announced it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists.” See what this will mean for Trump and for Macy’s.

Your Shipping and Fulfillment Holiday Checklist

| Maria Haggerty

The more time and energy you invest in planning your holiday shipping and fulfillment strategy, the more effective your brand will be in delivering the type of customer experience that will keep shoppers coming back in 2014. While it’s too late to effectively change your retail agenda through the end of the year, here is a list things you can focus on from now through Christmas.

Office Oxygen Breathes New Life in the Workplace

| Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.