Coach Inc. Plans to Change Its Name to Tapestry, Inc.

| Daniela Forte

Coach Inc., a high-end accessories and lifestyle brand announced it will be changing its name to Tapestry, Inc. The change will go into effect on Oct. 31. See what CEO Victor Luis had to say about what drove the brand to make the name change.

Why Would a Brand’s Website Not Sell Any Products?

| Tod Yazdi

There are many brands that have a robust site to interact with consumers, but then push the actual buying experience to another digital marketplace. Here is what you need to know about selling products on your own website.

How to Engage the Millennial Shopper

| Dennis Williams

How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.

Several Brands Remove Ryan Lochte’s Sponsorships

| Daniela Forte

It was not a good week for Olympic swimmer Ryan Lochte, who recently admitted to fabricating a story that he and his teammates were held at gun point during the Olympic games in Rio De Janiero. Several brands have pulled out of sponsoring Lochte moving forward, see which brands these are.

.store Suffix Provides Retailers an Opportunity to Rebrand

| Stuart Fuller

The term ‘store’ consistently ranks as one of the highest keywords used in domain registrations across legacy TLDs such as .com. Therefore most retailers, small or large, who adopt a “brand.store” web address will help consumers find them with greater ease. The suffix looks and sounds like a natural destination for online stores of any description. Here’s how you can secure a .store for your brand.

Steve Madden To Discuss the Unified Customer Experience at IRCE

| Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.