The term ‘store’ consistently ranks as one of the highest keywords used in domain registrations across legacy TLDs such as .com. Therefore most retailers, small or large, who adopt a “brand.store” web address will help consumers find them with greater ease. The suffix looks and sounds like a natural destination for online stores of any description. Here’s how you can secure a .store for your brand.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.