Branding, ecommerce branding, ecommerce, Patagonia, brand audit

Brand Lessons for the New Retail World

| Aliza Pollack

With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.

Brands: Get in the Game or Get Played

| Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.