Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.
Getting ready to expand your ecommerce presence into China? You may want to give it a second though, and think, instead, about venturing into Latin America. Perry Ellis International Vice President of Ecommerce and Digital Marketing Jose Nino shares 5 lessons his company learned about doing cross-border business in Latin America.
With a growing middle class and an increasing number of consumers buying online, Brazil is driving the economic growth in Latin America. See how you can make this country part of your cross-border ecommerce plan.
Even if you are not trying to sell your inventory internationally, chances are more than 10% of your ecommerce site traffic is cross-border. Imagine how much higher that would be if you put a cross-border ecommerce strategy in place? Download your copy of Building the Right Roadmap for your cross-border Journey today.
Recent economic and political difficulties are casting doubts into the minds of ecommerce retailers worried about entering markets such as Russia, Brazil and Turkey. Here’s why these emerging markets can still be profitable when pursued with healthy wisdom, awareness, and cultural empathy.
A successful international strategy centers on providing buyers with clarity and accuracy in the online buying process, certainty and transparency in delivery, and competitive pricing. Here’s a deep dive into the results of the 2014 Pitney Bowes Global Online Shopping Study results.
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
Many Brazilian consumers are forgoing the country’s local businesses, choosing instead to buy American goods as a sign of wealth. But many U.S. retailers are struggling to sell to Brazilian consumers due to the country’s closed-loop network policy, which restricts Brazilian cardholders to only using their credit/debit card within the country.
For years, when it came to which countries were at a similar stage of advanced and growing economic development, retailers have had their eyes on Brazil, Russia, India and China, affectionately known as BRIC. However, during this week’s National Retail Federation’s conference, the new buzzword was Latin America.
eBay plans to go global and local in hopes to double its number of eBay Marketplace users to 200 million by 2015.