Forever 21 Filing for Chapter 11 Bankruptcy

| Daniela Forte

After months of speculation, apparel retailer Forever 21 announced it is filing for Chapter 11 bankruptcy protection. The company had been exploring restructuring options to avoid liquidation as its business struggles continue.

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Why Brands Need to Up the Ante to Drive Sales and Loyalty

| Gina Ashe

We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.

Is Physical Retail in Vogue Again?

| Roei Livneh

As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.

Gap Inc. Appoints New CEO for Gap Brand

| MCM staff

Gap Inc. appointed Neil Fiske, as its new CEO and president of its Gap Brand effective July 20. He will serve on the company’s senior leadership team, reporting to Art Peck president and CEO of Gap Inc. See what other leadership positions Fiske has held in his career and how it will benefit the Gap brand.