Mastering Omnichannel B2B Customer Engagement

| Daniela Forte

Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while suppliers struggle to weave everything together into a coherent omnichannel strategy.

The Shopping Habits of the B2B Buyer

| Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Warehouse, distribution center, retail operations management, ecommerce

Destination Determines Favorite Shippers in B2B World

| Erin Lynch

When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.

OfficeMax Upgrades B2B Customer Experience

| Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

How B2B Brands Leverage Marketing Tactics

| Erin Lynch

Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.