buy online pickup in store
Having seen success in a 10-store pilot of buy online, pickup in store (BOPIS) program in the third quarter of 2016, Michael Kors plans to roll it out across all of its 300-plus U.S. locations this quarter. The company has also seen success with its new line of wearable technology, and is continuing its pullback from the wholesale channel.
Macy’s Inc. said Thursday that it will close approximately 100 Macy’s full-line stores and will invest in improvements in ongoing stores and digital vehicles. Stores will remain critical customer touchpoints for Macy’s, along with online shopping and mobile apps, as omnichannel retailing continues to evolve, Macy’s Inc. said in a press release.
A new report from Kibo, the e-tailing group and Multichannel Merchant shows how leading omnichannel retailers are performing with buy online, pickup in store. According to the study, retailers can no longer wait on the sidelines to adopt this functionality. See what other insights the report brings to light.
The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.