Z Gallerie Creates Social Buzz with Its Catalog
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
Catalog
Brand Loyalty, Trust Keys to Canadian Consumers
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
Welcome Back, JCPenney Catalog
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.
The Best and Worst Catalog Copy of 2014
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
Canadian Ecommerce a Great Opportunity for U.S. Merchants
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Experience the Power of a Bookbook
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.
5 Things the Catalog Ninja is Doing Right Now
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
QCI Direct Founder Jane Glazer Presumed Dead Following Plane Crash
Jane Glazer founded Rochester-based Home Trends Catalog in 1983, and changed its name to QCI Direct to reflect its newly-launched ecommerce site in 2011.
Catalogs Adapt to the New Omnichannel World
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Best Cigar Prices Releases 96-Page Father’s Day Cigar Catalog
The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.