Unlocking the Secrets of Co-Reg

| David Rosen

. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.

Penney Signs with the Polo Team

| Tim Parry

Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.

Financial Reports: IAC, Overstock.com

| MCM staff

Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses

Custom Response Models Are Worth Testing

| Alexandra Singer

Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.

Hanesbrands’ Sales Slip, Profits Dive

| MCM staff

Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.