ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM Staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.

Retailers Capture the Power of the Checkout Moment

| George Eberstadt

“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.

Small Improvements Bring Big Gains in Ecommerce Checkout

| K.M Pellegrino

Cart abandonment rates have remained surprisingly high, and represent an enormous revenue opportunity for merchants that improve their checkout experience. In this report, you will learn how to improve your ecommerce checkout and grow revenue and gain customer trust.