A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.
“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.
More and more retailers are discovering the wisdom of “going global” with their ecommerce strategies, and are launching localized websites into new international markets. It’s a smart bet. Done properly, … Continue Reading →
The checkout closes the deal between an engaged consumer and the retailer. In this infographic by PCAPredict, retailers learn how to remove friction and take advantage of the $370 billion … Continue Reading →
Winter holidays are a decisive time for retailers. The National Retail Federation reports that the winter holiday season can represent up to 40% of annual retailer sales, with online gifting … Continue Reading →