New guidance from the Chinese government on cross-border ecommerce has given merchants clarity on potential policy changes, making it easier for them to sell goods in popular categories like food, cosmetics and health supplements normally subject to stricter scrutiny. Here is what is expected from these changes and what it means for cross-border in China.
For one thing, online shopping in China is a much bigger deal than it is in the West, as Singles Day sales volumes show. Yet unlike their counterparts in more mature economies, China’s increasingly affluent consumers are fairly new to e-tail. Here are seven key differences between Chinese and Western consumers.
As the number of internet users in China is constantly on the rise, more consumers are looking to Social Media channels as their most trustworthy source of information for purchasing decisions. In the face of this new trend and as part of its mission to support Italian wine producers wishing to expand their share in the Chinese wine market, Vinitaly International carried out a survey aimed at mapping out, for the very first time, the social media preferences of Chinese wine professionals. Here’s a look at some of the findings.
Alibaba Group has announced that as a continuation of the success of the Group’s inaugural 11.11 countdown gala last year, it will once again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival. Here’s what Alibaba plans to do offline to get buyers to shop online this Singles Day.