Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.
Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.