With Black Friday and Cyber Monday quickly approaching, retailers are gearing up, stocking inventory, hiring seasonal staff and even upping their cybersecurity. In this day and age, shoppers must be extremely careful when making purchases online, as bots are more sophisticated and damaging than ever before.
Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.