A recent survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why? Here are the top six reasons brands must place email marketing at the top of their priority list.
As the need for ecommerce grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways.
Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.
Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
Mobile is expected to be the primary driver of online growth this holiday season, primarily during the official start on Cyber Weekend.