Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring return on ad spend (ROAS), here are four common pitfalls that ecommerce marketers must know how to navigate.
Every customer touchpoint gives you, the retailer, the opportunity to deliver a “wow” experience — one that keeps the customer coming back and telling their friends about the experience. Get back to basics with these five tactics for empowering your customer service employees while simultaneously ensuring your customers feel taken care of when they reach out for help.
This infographic by marketing weekly shows the benefits of using a content management system that will help boost your brand. The infographic says that three out of four businesses are without a website. A good content management system will show success in your ROI.
Knowing that the homepage is often a website’s first date with the visitor